For seven generations now, the Jim Beam distillery has been distilling bourbon whiskeys, world-famous for their quality. And maybe Jakob Beam already suspected in 1795 that his bourbon would be on everyone's lips even more than 200 years later. Certainly, the secret of this success lies in the well-protected recipe - or quite simply in the fact that important things always stay in the family.

Today, members of the Noe family still carry on the heritage of the Beams. Tasting notes: Jim Beam, the original "Kentucky Straight Bourbon Whiskey", is the most popular bourbon in the world. Since 1795 it has been produced according to an unchanged recipe and matures for four years in the typical white oak casks.

It is during this period that it acquires its light and multi-faceted taste, which makes it so popular, especially with young men. Jim Beam is an ideal companion in cocktails and long drinks.