Moët & Chandon Ice Impérial was launched in the summer of 2011 as the world’s first champagne especially created to be enjoyed exclusively over ice. Ice Impérial offers a new hip champagne experience that combines fun and fresh sensations while remaining true to the Moët & Chandon distinctive style. With the Ice Impérial, Moët & Chandon has created champagne that can be savored by the beach or poolside, in large wine glasses, without concern for outdated codes.

The "perfect serve" of Moët & Chandon Ice Impérial begins with a chilled glass into which champagne is poured first and three ice cubes are added.