Seven generations later, whisky is still filtered in the same way Jack used to filter it. The reason for this: Filtering gives it the unmistakable mildness that you'd expect from Jack Daniel's.

The Charcoal Mellowing makes Jack Daniel's what it is: not bourbon, but a Tennessee whiskey. This process refines the full taste of the whiskey, even more so when it is fully matured in casks of Jack Daniel's own production. This is a laborious process that requires special attention and makes the whiskey a little more expensive to make. However, another process would not have met with Jack's approval.

Tasting notes: Drop by drop, the fire seeps through a meter-thick layer of charcoal, making its taste unmistakably round, mild, and characteristic.